Creativity the underused tool for success

Creativity: The Underused Tool For Success


What can I do? Who can I talk to? Where should I go? How do I make quick cash? How can I make sure? What is the answer? How do I …anything?!?

Creativity is not reserved for artists, the elusive muse of a gifted few, that special something someone is only born with, or that calling only the bravest (and craziest) pursuit. 

Creativity is both a tool and a skill.

Like making a PowerPivot table or public speaking. Organizing five years’ worth of tax filings, or managing five peoples’ calendars. Negotiating crucial deals, or selling a consumer product.

If a skill is important to you, you will figure out how to not only build that muscle but flex it. 

How do you build muscle?

Woman with strong muscles and a sleeve of tattoos

First, you think, “Dang! Wish I had some guns worthy of a summer tank?!”

Then you hit the gym. You might watch some YouTube videos on arm weight workouts, you might consult a personal trainer, you might ask your diesel friend, but at some point, you put your head down and work out. 

You wouldn’t expect muscle to build overnight.

You’d check your results by flexing in the mirror, maybe a selfie happens that never makes your profile.

You might want even more muscle, so you increase your workouts with weights or frequency or both and try another one of those hot tips from the gym trainer, your friend, and Muscle magazine. 


You want something. You learn how to make it happen. You practice. You iterate. You improve. You set higher standards. And you keep building. 

You know what else responds to this exact same approach…Creativity

In fact, there’s an entire graduate school at Stanford University built around this theory. Even the smartest and best scientists, engineers, mathematicians, and non-creatives realized, creativity was the holy grail in problem-solving and designing the world’s million-dollar-making products and services. 

Why is creativity so undervalued?

Why do we push creativity to the side for hard skills like math and science? When did creativity get allotted to artists and artists only? 

Back in THE DAY, Plato was the first to ponder (no surprise there),

“Will we say, of a painter, that he makes something?”


Creation had been left to the gods.

Language lacked a term that adequately described the process of human creation.

Throughout antiquity, they argued that the writer creates but the artist imitates.

Once the Christians entered the debate, they decried only God can create. Art was merely craft defined by rules.

Until the 18th century, even during the renaissance, the debate ensued; does art simply complete God’s creation?

It wasn’t until SCIENCE got involved in the 19th century that creativity was understood as a human activity where something new is discovered. 

Ok, now that we understand the history of creativity, why does it matter?

Creativity doesn’t just help us write better social media posts or make cool art. Creativity is the foundation for living a fearless, abundant life.

Creativity is how we can influence our world, instigate change, and improve our communities.

Creativity allows us to connect with our children, friends, and strangers in mindblowing, but effortless ways.

In my most humble opinion, creativity is the single most important factor in determining your success.

So read on to learn how creativity changes the way you think, and the results you can gain when you build that muscle.

Read Next: Learn How to Build Your Creative Muscle

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