Conquering Change for Your Small Businesses
One of my favorite sayings is, “the only constant is change.”. But if Change is the only constant, then how do we, as small business owners conquer it?
Conquering The Cycles of Change For Your Small Business
Change – a.k.a. inconsistency – also happens to be the biggest pain-point in most small businesses.
One small business leader I spoke with said, “There’s no point in planning or strategizing because what worked this week, won’t work next, and this month looks totally different than last month.”
It’s an all too common complaint, but everything comes in cycles. Those cycles have patterns. And repetition is a powerful tool.
You, your business, your product, your sales process, your customers – they’re repetitive patterns.
Systems predict business cycles, and with the right strategies and tactics, you stay in front of the unavoidable change, by recognizing the patterns.
Surely you’re familiar with a product life cycle?
Maybe the business life cycle?
Hopefully, the marketing cycle, and this is a long shot, but have you heard of the Cycle Of Change.
Oh! Don’t forget about your customer journey, because that’s another fun cycle.
Each of these cycles has its own nuances, but the moral of the story is – the cycles are coming, and if you play your cards right, they keep coming.